Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers Lisa Johnson ; with Cheri Hanson.

Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers Lisa Johnson ; with Cheri Hanson.
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Book's title: Mind your x's and y's : satisfying the 10 cravings of a new generation of consumers Lisa Johnson ; with Cheri Hanson.
International Standard Book Number (ISBN):9780743277501
International Standard Book Number (ISBN):0743277503
System Control Number:(Sirsi) 9721973
System Control Number:9721973
Cataloging Source:UAG, UAG GZM BAKER SX@ CoBoFLC
Dewey Decimal Classification Number:658.8$222
Personal Name:Johnson, Lisa, 1960-
Publication, Distribution, etc.:New York . Free Press, (c)2006.
Physical Description:viii, 277 p. ;, 24 cm.
Bibliography, etc. Note:Includes bibliographic references (p. 251-259) and index.
Personal Name:Hanson, Cheri.
Rubrics: Young adult consumers
Marketing
Generation X
Attitudes
Generation Y

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