The handbook for focus group research Thomas L. Greenbaum.

The handbook for focus group research Thomas L. Greenbaum.
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Book's title: The handbook for focus group research Thomas L. Greenbaum.
Library of Congress Control Number: 97021222
International Standard Book Number (ISBN):0761912533 (pbk. : acid-free paper)
System Control Number:(Sirsi) 1183397
System Control Number:1286-98360
Library of Congress Call Number:HF5415.2 .G695 1998
Dewey Decimal Classification Number:658.8/3
Personal Name:Greenbaum, Thomas L.
Edition Statement:2nd ed.
Publication, Distribution, etc.:Thousand Oaks, Calif. . Sage Publications, (c)1998
Projected Publication Date:9711
Physical Description:p. cm.
General Note:Includes index.
Formatted Contents Note:Focus groups: an overview
Research decisions
Maximizing the effectiveness of focus group research
Common mistakes in focus groups
The moderator
Focus groups and the technology revolution
Controlling the costs of focus group research
New moderating techniques
Global focus groups
Litigation focus groups
Focus groups with physicians
Trends in the 1990s
Effective management of field services & recruiting
Threats to the focus group industry
Career as a moderator
Building business moderating focus groups
The role of the facility.focus group industry
Career as a moderator
Building business mo
Rubrics: Marketing research
Focused group interviewing

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